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Discoverability · In a market that looks the same, be the one that gets found

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Quoted · Nearshore Americas, September 22, 2026

“The provider who wins may not be the cheapest one; it’s the one who pairs AI-handled volume with a same-timezone team for the moments that need a person.”

Andrew Kokes in Manoj Sharma’s analysis of Carlyle’s $400 million healthcare RCM bet and what it means for nearshore providers. The market is splitting: India keeps the high-volume coding work, and Latin America’s opening is the real-time, judgment-heavy layer of denials, prior authorizations, and patient billing calls. ↗
Analyst coverage · Mark Hillary, The Ghost In The Machine · September 2, 2026

“Your Buyers Are Asking AI Who to Call. Will It Mention You?”

Mark Hillary on Andrew Kokes’s argument, from CX Files episode 429 with Peter Ryan: why B2B discoverability is replacing traditional search, and why clear positioning, credible evidence, and machine-readable content now matter more than volume. ↗ Cover image from Mark Hillary's article on AI discoverability, covering Andrew Kokes of Pivot AI Global
Byline · Forbes, August 21, 2026

“The first version of your company a buyer meets is now written by a machine, and the machine only knows what it can find. The job is to make it consistent enough that the answer comes back right.”

Andrew Kokes in “The New Brand Test: Can AI Describe Your Company Accurately?” ↗

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About Pivot AI Global

Pivot AI Global is an AI-era marketing and market-intelligence firm. It publishes the IPO franchise, a series of evidence-scored rankings of emerging business process outsourcers, and works with companies on discoverability: making sure their position is clear, corroborated in public, and surfacing to the right buyers at the moment those buyers are choosing a partner.

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