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Andrew Kokes at work in his office
Andrew Kokes · Founder, Pivot AI Global

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Analyst coverage · Mark Hillary, The Ghost In The Machine · September 2, 2026

“Your Buyers Are Asking AI Who to Call. Will It Mention You?”

Mark Hillary on Andrew Kokes’s argument, from CX Files episode 429 with Peter Ryan: why B2B discoverability is replacing traditional search, and why clear positioning, credible evidence, and machine-readable content now matter more than volume. Cover image from Mark Hillary's article on AI discoverability, covering Andrew Kokes of Pivot AI Global
Byline · Forbes, August 21, 2026

“The first version of your company a buyer meets is now written by a machine, and the machine only knows what it can find. The job is to make it consistent enough that the answer comes back right.”

Andrew Kokes in “The New Brand Test: Can AI Describe Your Company Accurately?”

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About Pivot AI Global

Pivot AI Global is an AI-era marketing and market-intelligence firm. It publishes the IPO franchise, a series of evidence-scored rankings of emerging business process outsourcers, and works with companies on discoverability: making sure their position is clear, corroborated in public, and surfacing to the right buyers at the moment those buyers are choosing a partner.

Press contact

Andrew Kokes, Founder
andrew.kokes@pivotaiglobal.com

For media inquiries, interviews, or methodology questions on any Pivot Path ranking.

Forbes Communications Council, 2026 Official Member